A Complete Lighting Solution
VIEW FROM THE O’NEILLS OFFICE
Based on recent conversations with our valued customers, there appears to be a real split in the marketplace currently. Though many emphasise the need for more reliable & safer products with longer warranties, this is not easily reconciled with the continued downward market pressure on pricing, which continues to be the most significant influencing factor for many.
Larger EternaPro Range
With this in mind, I am very pleased that we have been able to grow our EternaPro offer over the last 12 months, with a massive increase in the number of products elevated to Pro status whilst remaining price competitive. We have increased the number of options available and are continually focussed on improving quality. This is all backed up with our more customer friendly 5 year warranty policy (from installation) and added value support.
New EternaEco Range
The price/value driven market sector is impossible to ignore though, so we are now launching EternaEco as our 2nd tier offer. A targeted range of fast moving quality LED products that offer great value & are not burdened with the cost of added value services or features. These will not be the cheapest products on the market however, as that would necessitate us compromising on our quality standards.
Real choice from our New Two Tier Offer
This two tier approach offers our customers real choice, in terms of the product and also the service/support needed. This is all backed up by Eterna’s reputation as a long standing supplier to the lighting market, with over 80 years of experience. Please check out the EternaPro & EternaEco brochures for more information.
Reduced Carriage Paid figures
To further simplify our offer, we have reduced our carriage paid order requirement to €150 (£150 in NI) – see back page – with all orders placed by 2pm delivered the next working day.
Towards the end of 2017, Eterna entered the world of social media, with Facebook and Twitter accounts now active. Please check them out as we will increasingly be posting here. It will take time to get traction but already we have had invaluable feedback from our customers highlighting specific issues that we might not have known before, that has allowed us to improve our offer.
Good luck for 2018
Thank you to everyone who took a fresh look and supported us in 2017 – there is much more to come from O’Neills & Eterna as we head into 2018.